Eat Fantastic
Learn how Rocketship leveraged Eat Fantastic’s history to craft a website that truly represents Eat Fantastic’s gourmet offerings and its deep connection to Los Angeles culture.
36%
Increase in Revenue in 6 months
113%
Increase in organic search traffic
After Rocketship launched the new site
41%
Increase in all website traffic
After Rocketship launched the new site
“Before partnering with Rocketship, our website struggled to capture the essence of Eat Fantastic. Rocketship not only understood our vision but brought it to life with a stunning redesign. They took the time to understand our customers’ needs, resulting in a site that’s not only visually appealing but also user-friendly and accessible. We are thrilled with our new website and look forward to continued partnership with Rocketship.”
Alex Tsiboukas, Eat Fantastic
About Eat Fantastic
The gourmet Los Angeles eatery, Eat Fantastic, has several locations across the city that reflect its strong local roots and commitment to embodying LA’s vibrant food culture.
Key Objectives
- To revamp the navigation and overall structure for a more intuitive user experience.
- Update the website’s visual identity to better reflect Eat Fantastic’s ethos and appeal. To infuse the website with the brand’s unique personality and values.
- To emphasize the LA connection through imagery and content.
- To strategically implement CTAs for better customer engagement and conversion.
- To conduct a comprehensive photoshoot for high-quality, enticing images of the menu items.
- Introduce location pages for improved findability and SEO.
- Make it easy to add feature items, and specials, and announce new locations.
The Challenge
Like many restaurants, when Eat Fantastic approached Rocketship they were facing a common problem: Their digital presence was lacking and it was costing them opportunities to reach new customers.
The old website did not accurately reflect the brand’s vibrant personality or the quality of its offerings. It suffered from a confusing user experience, lacked strong conversion points and calls-to-action (CTAs), and needed a visual and functional overhaul to enhance branding and user engagement. Additionally, it lacked on SEO strategy and was hard to find in a Google search.
Discovery and Strategy
The Rocketship team initiated the project by deeply understanding Eat Fantastic’s brand, market position, and the essence of LA’s culture. This phase involved in-depth workshops, competitive analysis, and collaboration with the Eat Fantastic team to identify key website objectives and outcomes.
01
Design and Development
Leveraging insights from the discovery phase, Rocketship crafted a design that not only refreshed the brand but also solved usability issues. The new design featured:
- A clean, modern aesthetic with vibrant visuals reflecting the LA vibe
- Intuitive navigation and location-specific pages to improve user engagement and SEO
- New product photography and videos showcasing Eat Fantastic’s offerings in an appealing manner
- Clear CTAs throughout the site to guide users toward conversion points
02
LA Values and Storytelling
To highlight the LA connection, the redesign incorporated local imagery and narratives that celebrated the city’s culture. The story of Eat Fantastic’s owners and the brand’s journey was prominently featured, connecting with customers on a personal level.
03
Google Ads
- Our Performance Max ads are a “media blitz” that showcase our ads on Youtube, the Google Display Network, Email ads, Traditional Search, and also make our ads appear in Google Maps. Since launching ads in February, we have driven in 343 orders directly from our Performance Max Efforts.
- We have helped nearly 6000 people get directions to an Eat Fantastic location from our Google ads.
Outcome and Impact
The website redesign by Rocketship transformed Eat Fantastic’s online presence, aligning it with the brand’s quality and ethos. Key outcomes included:
32.89%
Increase in visibility for each location’s local search results
50+
Keywords Rankings improved per location
9
Local Pack placements gained
41%
Increase in all website traffic
113%
Increase in organic search traffic
36%
Increase in Revenue in 6 months
35%
Increase in Orders
- Significantly improved user experience, leading to increased dwell time and lower bounce rates.
- Enhanced brand identity that resonated with both new and existing customers.
- Higher conversion rates through effective CTAs and engaging product visuals.
- Improved SEO rankings for location-based searches, driving more foot traffic to stores.
- A strong platform to feature specials, new items, and announce new locations, keeping customers engaged and informed.
Conclusion
The collaboration between Eat Fantastic and Rocketship resulted in a website that not only met but exceeded business objectives. By addressing the initial challenges head-on and leveraging creative and technical solutions, Rocketship delivered a website that truly represents Eat Fantastic’s gourmet offerings and its deep connection to Los Angeles culture.
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