Four Day Fireplace
See how Rocketship’s Rank Savant tool helped a local service business rank higher in search results and increase conversions by 65%.
65%
Increase in Inquiries
In the first six months after launching Rank Savant
42%
Increase in Total Keywords Ranking
In the first six months after launching Rank Savant
22%
Increase in Local Pack Rankings
In the first six months after launching Rank Savant
The Project
Four Day Fireplace is a service area business that designs, installs, and repairs fireplaces in the Seattle area. They came to Rocketship for help with growing their business and reaching more potential customers.
The Four Day team wanted to expand their reach and ignite their web presence throughout their service area, which included multiple cities. They hoped to raise their website’s position in search rankings and gain valuable SERP real estate in the Google Map Pack. At the same time, they didn’t want to spend too much on PPC or agency fees.
The Challenge
While the Four Day team was willing to invest in SEO efforts, keeping costs down was also a priority. PPC and typical agency fees were higher than ideal for their business.
One Showroom For a Large Service Area
Four Day Fireplace has a brick-and-mortar showroom, but they do much of their work on-site in clients’ homes. The team helps customers throughout a large part of the Greater Seattle and Puget Sound region. Since Google Business Profiles with nearby addresses get prioritized in search results, Four Day was at a disadvantage in cities farther away from their showroom.
Competition From Larger Competitors
Some of Four Day Fireplace’s competitors are larger companies with multiple brick-and-mortar locations throughout their service area.
Competition From Large Review Sites
Under the E.E.A.T.s system, Four Day Fireplace was competing for visibility with not only their direct competitors, but also large review sites that list multiple contractors. These sites tend to have frequent updates with content that Google considers trustworthy, often from multiple contributors.
The Solution
01
DIY SEO Location Pages
Rocketship’s proprietary local SEO tool, Rank Savant, appealed to the Four Day Fireplace team as a cost-effective solution. With this user-friendly, self-serve tool, the team could take a somewhat DIY approach and avoid high agency fees.
02
Online Review Management
Rank Savant has native integration with Kudo, an online review management system. Kudo helps businesses automatically request feedback from their customers, direct negative feedback to an internal page for company response, and post positive feedback on major review sites and Rank Savant pages.
03
Optimization with Continuous Growth
Each Rank Savant page contains hundreds of location and keyword signals that tell Google that Four Day Fireplace is relevant. The pages continue to grow as they add completed projects. Each project takes less than a minute to enter and posts to the location page automatically, adding more and more keywords and location “juice.”
04
Cost Savings
Rank Savant cost Four Day Fireplace only a fraction of what they might have otherwise spent on PPC or monthly SEO agency costs.
Our Results
In just over three months, Four Day Fireplace’s Rank Savant location pages achieved 25 positions on page one of relevant SERPs. These pages beat out larger competitors as well as huge social media sites like Houzz, Angi, and Home Advisor.
65%
Increase in Inquiries
42%
Increase in Total Keywords Ranking
22%
Increase in Local Pack Rankings
17%
Increase in New Users
19%
Increase in Engaged Sessions
- Two location pages in the first and second positions for the keyword “fireplace design near me” in Everett, WA, beating out Houzz and the map pack.
- Another Rank Savant page ranked above Angi, just under the People Also Ask section, for the keyword “fireplace remodel near me” in Seattle, WA.
- 13 map pack positions across nine cities.
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