Northshore Christian Academy
Learn how Rocketship embarked on a comprehensive website redesign on the HubSpot CMS platform, leveraging over 5 years of partnership with NCA.
29 to 9
Improved Average Position of Keywords
“The team at Rocketship is very data-driven, and will do what we need to get our numbers higher. They offer world-class service and industry standards that have really made a difference for us.”
Holly Leach, Northshore Christian Academy
About NCA
Northshore Christian Academy (NCA), renowned for its commitment to excellence in education, sought to enhance its digital footprint to better serve and engage prospective families.
The plan was previously set in motion when Rocketship assisted with a major transition to a new Student Information System (SIS) platform. Since current Parents and Students would be using the new SIS platform, the project’s cornerstone was to refocus the main website towards prospective families.
Key Objectives
- Rocketship previously completed branding updates for NCA, which included a refreshed logo, colors, and typography. It was finally time to let the enhanced brand shine on the new website!
- To create an engaging design that appeals to prospective families. (Clean, modern, updates photos, unique use of brand elements)
- To migrate existing content without compromising the website’s search rankings and visibility, ensuring a smooth transition for both new and current users.
- To build the new website on Hubspot’s powerful and user-friendly CMS platform, which was also integrated with custom forms and workflows.
The Challenge
The key challenge in this project was navigating the complex amount of content and ensuring that our new direction was robust, yet streamlined enough for prospective families to feel compelled.
Previous collaborations between Rocketship and NCA had successfully bolstered the academy’s web presence, making it crucial to preserve these gains. The redesign needed to maintain, if not enhance, the website’s SEO performance and user engagement metrics.
Moreover, we planned to design a nearly completely custom site from the new brand direction, which meant we had a lot of work to do with expanding on brand elements and styles.
Our Solution
The Rocketship team planned a robust web strategy that includes SEO, site architecture, and content enhancements. We held several strategy workshops during our planning phase to ensure we nailed the user journey.
01
Strategy
This phase involved deep dives into SEO analytics, user behavior studies, and competitive benchmarking. The goal was to devise a site architecture that would facilitate an intuitive flow of information, catering to the needs of prospective families.
02
Implementation
Utilizing the HubSpot CMS, known for its robust, marketer-friendly capabilities, Rocketship developed a flexible, scalable website framework. This choice allowed for an agile development process, with a strong focus on mobile optimization and user engagement. The HubSpot CMS platform was instrumental in executing a design that was not only visually captivating but also structured to adapt to the evolving needs of NCA and its community.
The Results
The redesigned website represents a significant leap forward for Northshore Christian Academy. Highlights of the project’s success include:
29 to 9
Improved Average Position of Keywords
36%
Increase in new users
After Rocketship launched the new site
6%
Increase in visibility
After Rocketship launched the new site
- Enhanced User Experience: The new site architecture, informed by extensive strategy and user experience research, delivers a more intuitive and engaging journey for prospective families.
- SEO and Visibility: Early metrics indicate a positive trend in search rankings and web visibility, continuing Rocketship’s legacy of driving digital growth for NCA.
- Seamless Content Integration: The migration of existing content to the new platform was executed flawlessly, ensuring continuity for current families and a rich information resource for prospective ones.
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