Category: AI Search
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Category Authority Is the Right Diagnosis and the Wrong Prescription
AI mentions Coca-Cola constantly but rarely cites it. Why category authority metrics like Share of Model only count when you tie them to pipeline.
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The Claudit Is Coming: Why You Should Run an AI Audit on Your Agency
Clients now run AI audits on their agencies. Here is how to use a Claudit to evaluate your marketing agency and walk away with three clear decisions.
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The AI Referral Source You’re Not Tracking Is Already Sending You Buyers
ChatGPT’s share of B2B AI referrals fell 26 points in 8 months. If your attribution still reads AI as one platform, you’re misreading your best leads.
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