Author: Scott Miller
-
Category Authority Is the Right Diagnosis and the Wrong Prescription
AI mentions Coca-Cola constantly but rarely cites it. Why category authority metrics like Share of Model only count when you tie them to pipeline.
-
The Claudit Is Coming: Why You Should Run an AI Audit on Your Agency
Clients now run AI audits on their agencies. Here is how to use a Claudit to evaluate your marketing agency and walk away with three clear decisions.
-
The AI Referral Source You’re Not Tracking Is Already Sending You Buyers
ChatGPT’s share of B2B AI referrals fell 26 points in 8 months. If your attribution still reads AI as one platform, you’re misreading your best leads.
-
Reddit Is Now a B2B Buying Channel
Reddit now shapes B2B buying across Google and AI search. Here’s how challenger brands show up in the conversation without getting burned.
-
How to Get Found in AI Search in 2026 (When You’re the Challenger, Not the Category Leader)
B2B buyers now shortlist vendors inside AI search. Here’s how challenger brands get found and cited in ChatGPT, Perplexity, and Google AI Overviews.
-
The CFO’s Guide to Investing in Brand
Your attribution model measures 17% of what drives B2B revenue. Here is the CFO’s case for brand investment, the budget split, and how to measure it.
-
What is PPC Marketing? A Practical Guide to Ads on Search Engines
PPC marketing can help you bring in more business, but it takes ongoing management and effort. Learn more about how to do it effectively.
-
The Power of CRM: How Small Businesses Can Supercharge Their Sales & Marketing
Get tips on choosing the right CRM tools to help your small business grow faster.
Ready to stop guessing?
On a strategy call we look at your website, your CRM, and where your leads come from today. You leave knowing what to fix first, whether or not you hire us.
No contracts. Less than half the churn rate of other agencies.