Marketing for B2B software companies.
A differentiated product up against a louder, better-funded category leader. We build the brand and the channels to close the gap.
What we hear on the first call
- “Nearly all growth runs through one channel, like partners or outbound.”
- “Your best content is gated, so Google and AI search can’t read it.”
- “The leader shows up in every AI answer and you don’t.”
- “Sales leads and marketing follows, so awareness stays thin.”
1 → 5
channels feeding the pipeline, ten months in
B2B SaaS client
+27%
organic search sessions, year over year
B2B SaaS client
Where we usually start
Challenger brand strategy
We study your buyers, your competitors, and the category leader, then find the position the leader can’t hold and write it down so every channel uses it.
SEO and AI search
We get you ranking on Google and cited in AI Overviews, ChatGPT, and Perplexity, where your buyers now build their shortlist.
Content and social
Blogs, case studies, landing pages, and social posts, each written to move a buyer one step closer to a call.
Email marketing and automation
Sequences that follow up on every lead and alert sales the day someone’s ready to talk.
Websites we’ve built in this space
Yogi
AI consumer insights for CPG brands · meetyogi.com