LG Resources

See how Rocketship helped LG Resources overhaul their website to optimize for both of their core business sectors, leading to a 500% increase in organic search traffic.

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500%

Increase in organic search traffic

65%

Increase in overall website visits

7.66%

Increase in visibility

34.64

Increase in average positions

The Challenge

LG Resources partnered with Rocketship to embark on a transformative journey—a complete overhaul of their existing website and brand. They wanted a website that would reflect LG Resources’ commitment to helping businesses save and improve efficiency. LG Resources also hoped to enhance their online presence and user experience.

LG Resources has two main business sectors: Staffing and cost-saving solutions for businesses. The old website had content for both the business and job seeker personas, creating a confusing user journey.

The old website faced many challenges. It lacked a modern and visually appealing design, and it did not effectively convey LG Resources’ mission of helping businesses save costs. Complex navigation and slow-loading pages were hampering the user experience, leading to reduced engagement and efficiency.

Additionally, the website’s content needed restructuring to make it more accessible and informative for two different audiences. LG Resources needed to reach businesses seeking cost-saving solutions as well as people looking for a job. The Rocketship team knew we needed to split the website into two parts.

The Result

Our collaboration with LG Resources led to impressive outcomes.

Modernized Appearance: The new design represents LG Resources as a trusted partner for businesses seeking cost-saving solutions, leaving a lasting impression on website visitors. Job seekers can apply to their next dream job with a thoughtful, easy-to-use platform.
Clear User Journey: Businesses and job seekers can more easily find the information they need. The new navigation led to increased engagement, user satisfaction, and conversions.
Technical Improvement: Technical enhancements led to significantly improved website performance, faster load times, and compatibility across all devices and browsers.